Direct Labels

Written by Jill Morrison
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Direct labels are a special type of thermal label used in printing. Thermal labels last longer than standard types of labels. They are durable, and resistant to chemicals, moisture, scratching, or smudging. Direct thermal labels are easy to work with and look professional as well after printing.

Qualities of Direct Labels

Direct labels must be printed on thermal printers. They are sold in rolls of blank thermal labels. Thermal labels are desirable because they print faster, have a longer print life, have high scan rates, and they improve the efficiency of labeling. These labels are most commonly used in bar coding applications.

Direct thermal labels are typically found on 8" rolls, wrapped around a 3" core. A variety of adhesive options can be found with thermal labels. You can choose from cold temperature, freezer grade, or a line of removable adhesives. These labels are typically white in color, but you can also find them in varying colors. So, with color options, you can match the label to any color of product.

There are a few different types of materials to choose from with direct labels as well. The most common types of labels are paper and synthetic. Paper labels are smooth and produce high contrast images, and permanent printing. Synthetic labels are resistant to oils, cleaning solutions, and other liquids. They may come with a silicone topcoat so the permanent acrylic adhesive can be released easily. Both labels are great for labeling products in business.


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