Full Color Printing

Written by Tara Peris
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Full color printing is always the most eye-catching option, whether it is used for catalogues, brochures, or simply for company letterhead. However, it is also the most expensive and it is important to evaluate which documents really benefit from full color printing and which will suffice in black and white or partial color. Decisions of this nature are best made in house, however, a good printing company can often provide useful input.

If you take a moment to consider the printing needs of the average business, you will recognize quickly that even small businesses can require substantial print work. From envelopes to letterhead or business cards, the costs for even basic work can be exorbitant. Given this, it is clear that a capable printer quickly becomes a close ally.

Advice about Full Color Printing
This is especially true when it comes to larger decisions. Perhaps you are comfortable with the company logo appearing in black and white on letterhead, or with choosing a simple design for business cards. But what do you do when it is a bigger job, such as a customized poster or catalogue? Depending on your purpose, it may be the time to shell out for full-color printing.

Clearly, part of this choice is determined base don financial constraints, and the issue of whether full color printing is feasible must begin in-house. However, a skilled printer has the experience to offer informed advice about the strengths and weaknesses of various print options. It is well worth it to consult a trained professional when making decisions about an important publishing task.


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