Quality Printing

Written by Anthony Tedesco
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Today's printing power is a far cry from years past. While the technology remains largely unchanged, the level of sophistication in the equipment has increased. This makes the overall quality much greater today, so it is easier to hold professional printers to a higher standard.

Printing in Color, and with Photographs

A photograph was once a challenging prospect for inclusion in a newspaper or other written medium. Plates and lithographs made them easier to produce at the turn of the century, since earlier printed pictures were actually plates that needed to be specially made for each press. Today plates are unnecessary. You can print photographs by securing a negative to a printing drum and having the drum transfer the negative image with immersed ink onto a page.

The quality of this technique has increased dramatically with the rise of miniaturization. Smaller and smaller elements can be included in printed materials, and highly detailed images and writing are now commonplace. Most importantly, there are fewer flaws in the process, leading to clearer, more easily repeated detail.

Offset printing continues to be the mainstay of the printing business, but digital printing is starting its slow inexorable rise. In a few years the cost associated with digital technology will match that of traditional printing techniques. This will lead to a digital takeover, with digital printing replacing altogether the old method of mass printing. The quality associated with digital printing can not be argued, so this is seen as a good thing for the trade. Higher print speeds and greater efficiency further make digital printing the way of the future.


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