Trade Show Graphics

Written by Nicholas Kamuda
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Producing trade show graphics can be daunting work. As companies compete for a standout profile on the trade show floor, displays and advertisements can quickly become large, elaborate, and expensive. And though the Internet has reduced geographical distance as a factor in most printing jobs, many printing houses or sign shops are still inundated by requests around trade show time.

There are a number of different types of media that are commonly used in trade show graphics displays. Some of the most common types of displays include light boxes, vinyl banners, and mesh banners. Recently, vehicle wrapping has become a popular option with event planners and coordinators as well.

Some smaller trade show graphics displays include freestanding banner displays and duratrans. A duratran is a type of photographic print that is designed for use with a light box. Inkjet graphics on translucent film are also popular for use in light boxes.

Exterior Trade Show Graphics Displays

For outdoor displays, many graphic installation designers work with PVC mesh banners and signs. The mesh is a lightweight but extremely durable fabric that is both weather and flame resistant. It can be produced in extremely large sizes and is often used for scaffolding wraps, backdrops, or large outdoor hanging advertisements.


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