Typesetting

Written by Jill Morrison
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Typesetting is defined as the technology of deciding which parts of the paper should be marked. It is more creative than printing which is the technology of making the marks. The process has been around for centuries but has been evolving and changing constantly. Choosing the right style for your copy will provide dynamic results.

Varieties of Typesetting

In early times, printing presses used individual letters and characters on blocks. The blocks were made of wood or metal. They would be assembled by hand for each page to be printed. Next, hot-metal setting machines such as the linotype machine set each page, eliminating the need for individual letter setting.

Today, computers are most often used for typesetting. Many companies provide this service for a fee. They work in many programs such as Adobe Page Maker, Adobe Frame Maker, and Word Perfect. They render a page to a high-resolution digital image which can then be photoset. The results, when done correctly, can bring materials to life and make presentations exciting.

Some of the projects created are display ads, letterhead, labels, resumes, invitations, and business cards. Other services available to enhance typesetting are scanning, web designing, data and image conversion. A perfectly prepared document with dazzling graphics will enhance a company's image and reputation and provide immeasurable rewards.


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