Sample Press Releases

Written by Kathleen Gagne
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A press release is simply a document designed to disseminate information, but for those who are unfamiliar with the proper protocol of such a document, there are sample press releases available. Sample press releases should be designed to provide users with a structural base as well as examples of content and tone. Depending on the nature of the release, several of these elements can change. For example, a press release concerning the selection of an actor to play the lead in a major motion picture will be different from a release about a corporate merger.

Sample Press Releases and Structure

The structural elements of a press release are fairly straightforward. Nearly all press releases should begin with the words, "For Immediate Release." This indicates that the information contained in the release is now available for dissemination and general publication. Next should come contact information. This element is critical because members of the media may want further details. Contact information should be complete, including the name and title of the person to contact, at least one telephone number, a fax number, and email address.

Sample press releases should advise you to include a succinct, yet interesting, title for your release. The title should contain salient details about the content of the press release. Like a newspaper article, your press release should next indicate the location and date of the release at the beginning of the first paragraph of the content. Again, like a newspaper story, your first paragraph must catch the reader's attention and include the who, what, when, where, and why relating to the item at hand.

Depending on how you plan to get your press release out, you may want to contact local newspapers, television, and radio, or you might want to reach a much larger audience. Sample press release websites often have a huge list of media contacts to whom they will deliver your release if you purchase that service from them. Whatever method of release you use, you must be absolutely certain that the release is well written and free of grammatical and spelling errors.


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