Promotional Candy

Written by Jessica Duquette
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Conferences consist of long hours and not enough nourishment. Take advantage of these conditions by providing food at your exhibit. This will generate a buzz of interest around your booth, ultimately giving you the opportunity to speak to more attendees.

Candy is a good selection when shopping for trade show giveaways. With a good shelf life, you can purchase your promotional candy months in advance. This advanced purchase enables you to plan ahead for upcoming tradeshows and order bulk quantities at a lower price. You can choose from a wide variety of promotional candy, such as mint tins, lozenge boxes, promotional chocolate, and candy tins. Custom chocolate bars and promotional nuts are also great choices.

Snack for the Road

Many of these attendees spend hours sitting in sessions during the conference. To get up and get a glass of water or snack is disruptive to the program therefore keeping many people in their seats. By offering drinks or promotional candy in your exhibit you are likely to attract many conference attendees.

These small and inexpensive trade show giveaways have long been a favorite promotional item among attendees. While they offer instant branding and awareness at the tradeshows, once the candy has been consumed, your message is gone as well. One-time use giveaways are a great way to attract attention but not a good way to keep your message going.

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