Promotional Pens

Written by Jessica Duquette
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Pens, pencils, highlighters, and other writing instruments are a classic way of marketing your company through promotional items. Promotional pens are one of the most popular forms of trade show giveaways being used on exhibit floors today. Don't just give someone your business card; give them a logoed pen from your organization.

How are Your Promotional Pens Being Used?

The advantage to promotional gift pens is the wide selection you have to choose from. Are these pens being used to fill out raffle cards at a trade show? Are they simply sitting in a jar for passers by to pick up? The purpose of your pens should be reflected in the price. If you're hoping everyone picks up a pen from your booth, you obviously don't want to spend five dollars a piece on them.

Ball point pens, fountain pens, glow-in-the-dark pens, Bic pens--there are thousands of options to choose from when selecting your promotional pens. If you are looking for an upscale pen to give to customers once they have purchased your product or services, you will want to spend a little more than you would for a trade show promotion. You want the pen to echo the message you are trying to get across. A nicer pen is a wonderful way to say thank you.

Combine a Pen With Another Giveaway For Maximum Effectiveness

By choosing to distribute pens at your conference or trade show, you are making a safe decision. Pen and pencil gifts sets are also a good choice. While pens are a good way to brand your company, many other of your competitors will be using similar tactics. Why not couple your pen giveaway with a more unique toy or desk accessory?


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