Trade Show Display Booths

Written by Jessica Duquette
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Trade show display booths can be accessorized with book cases, literature stands, work stations and video or audio displays. Many exhibitors choose to enhance a table top display with one or more of these elements. Combined, the booth and accessories can help create a welcoming, communicative environment.

Adding to Trade Show Display Booths

Purchasing or renting literature stands for trade show display booths enables conference goers to grab some information without feeling pressured. Many conference attendees prefer to collect information, study the materials and then return to the exhibit for discussion at the end of the show. Exhibitors can leverage this opportunity by strategically placing literature in and around the exhibit.

Work stations allow attendees to view the products and services of each exhibitor. Web-based demonstrations enable technology companies to show off software. Some vendors even provide interactive demos which can be driven by attendees.

Less Pressure--More Visitors

By incorporating audio or visual components into trade show display booths vendors are more apt to attract conference attendees. Sales people are viewed as aggressive and at times intimidating. By showing a video presentation about the company attendees can learn in a non-pressure environment.


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