Gateway Computers

Written by Sarah Provost
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The black-and-white boxes are instantly recognizable: "Oh, someone's got a new Gateway computer!" The "cow" boxes are a reference to the company's beginnings in an Iowa farmhouse in 1985. There Ted Waitt began his business with a $10,000 loan secured by his grandmother and a rented computer.

Now Gateway is located in California, has about 2,000 employees, and is the third largest PC company in the United States. Gateway is also in the top ten of all PC companies in the world. In 2004, Gateway acquired eMachines, and Wayne Inouye became president and CEO of the combined companies.

Gateway is a company that prides itself on innovation. It was, for instance, the first PC company to make color monitors standard, and the first to offer a standard three-year warranty. Their marketing strategy has been similarly groundbreaking, as it were, since they were among the first to sell their products both online and in retail outlets, the so-called "bricks and clicks" approach.

Gateway Is Branching Out into Consumer Electronics

Gateway has now moved into the field of their own branded digital televisions. They offer HD-ready big-screen TVs in both plasma and LCD technologies. The company's direct sales model allows them to sell these products at some of the lowest prices in the industry. As they move into other types of consumer electronics, Gateway is aiming for the "connected home" marketing concept, in which all the electronics in a home are Gateway branded and interconnected.

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