ProStar laptops are often cited by computing experts as a fine example of the new way notebooks are being built and sold. Instead of throwing millions at national advertising campaigns and blanket billboards, smaller companies like ProStar are focusing on doing one thing and one thing only, very well. By all accounts, this unusual strategy is paying dividends every day.

Notebook computers are little more than well-packaged collections of the very same hardware you can buy wholesale on your own. Many carry the same screens, hard drives and optical equipment across the board, meaning the distinctions in performance can be subtle to vanishing. The best notebooks on the market today are the ones tweaked by clever engineering to run faster, cooler and lighter than anything else around.

Just Notebooks

ProStar is unique in that they make no peripherals or desktop computers. The company focuses solely on notebooks, meaning they have considerable expertise in the latest hardware and design innovations for mobile computing. Add to that nearly 20 years of business and you begin to get a sense of why a smaller builder can be so well-regarded.

Not every new laptop has to be an HP or Gateway, and brilliant young companies like ProStar are proving why daily. If you favor sound construction over marketing hype, you may want to look in less well-traveled corners for your next notebook. The treasures you find could reward the journey.