What Is a Domain Name Service?

Domain Name Service, commonly referred to as DNS, is the system that enables web surfers to navigate throughout the internet. With millions of websites on the internet, each site must have its own location. Finding this location can be simplified through various solutions, most of which are mentioned below.

Just as your house has a street number and correspondence can be delivered to you from anywhere in the world, your website has similar characteristics. The domain name service system assigns each website a series of numbers which is essentially the mailbox number your home has. This number series is often called an IP address.

Using an IP Address

Your site's IP address is a lengthy string of numbers. Using the IP or internet protocol address is not a practical way of directing people to your site. The chances of your visitors remembering a ten-digit number are slim to none.

To avoid navigation confusion, the domain name service was put into place. Essentially each IP address is assigned a letter-based address. So while your IP address may be 12.4.32.2.9, the name associated with that would be www.myownbusiness.com.

Customize Your Company's Address

Using letters to differentiate your company from the competition is a much easier way of directing web traffic. Most organizations use their company name or featured products as their domain name. This helps web surfers locate your site without having to rely on the efforts of a search engine.

Initially, domain names for businesses were given the ending address of .com. This instantly would determine that the address in question came from a for-profit company. Other top domains that are being used today are .biz, .gov or .edu.

Migrating to the Internet

With the exponential growth of the internet, many of the .com addresses were quickly scooped up by businesses. This left wanting companies the challenge of finding a domain name service that their customers would likely visit. Today, domain names can be found with nearly identical addresses. .Net is becoming increasingly popular for businesses that missed out on purchasing .com addresses.

Since millions of dollars are exchanged over the web in the form of e-commerce, its no wonder businesses are stepping up the effort on their internet business services. Without a website and domain name service you could be missing out on prospects and additional revenue opportunities. You can secure your online initiatives by investing in a domain name for your organization today.