Ecommerce Tools

Written by Sierra Rein
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To successfully create a strong and marketable website, a designer must have the right ecommerce tools. The first "tool" of the trade is to have a reliable, strong, and well organized registrar and host server. The server must be fast enough to process multiple traffic hits per day and be able to handle the rest of the ecommerce demands.

Before being able to accept funds from customers, an ecommerce company must obtain a few legal certificates. The first is an Internet Merchant Bank Account, which can be applied through any major bank or financial institution. The second is a digital certificate called a SSL Server Certificate. This enables the ecommerce website to securely accept credit card orders without danger of hacking.

The next ecommerce tool is to find good shopping cart software. Many online transaction providers offer packaged deals containing shopping cart software. This type of tool is actually an operating system, one that allows customers to purchase items, track packages, keep accounts coherent and cohesive, and process ecommerce transactions professionally. An ecommerce designer can also use catalog software or flat order forms to accomplish this; however, these are typically not as popular as shopping cart software.

Marketing Ecommerce Tools Gets the Word Out

Of course, no ecommerce website is successful without the right promotional plan and attack. For example, an ecommerce company may hire a graphic artist to create online banner ads for other companies to feature on their sites. Fliers, mailers, online coupons and email advertising are all good ecommerce tools as well. However, an ecommerce company should never participate in any spamming practice, or it will generate a bad reputation.


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