Website Traffic

Written by Sierra Rein
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The term "website traffic" refers to the number of visitors that interact with a specific site. The more a website is visited, the more popular it is considered among online surfers. High traffic ratings can mean a lot to a company, especially if it relies on advertising and ecommerce to do business. It can also mean a high rank in search engines and a better chance of being visited by more web surfers.

The keys to accumulating website traffic are twofold. The first is to promote the site by putting the URL on brochures, business cards, newsletters, emails, posters, television and radio advertisements, and billboards. This method is particularly effective if the domain name is short, simple enough to remember, and pertinent to the type of service the company offers. If the customer has to struggle to write down or memorize the domain name, the company should think about using a forwarding service or using another way to increase traffic to the site.

The second way to raise website traffic is to build the site so that it is attractive to online search engines. A webpage designer can do so by adding a "Meta tag" (or a list of related keywords) to the top of the site's index page. He or she can also submit the site to all of the search engines and remove any erroneous coding that may interfere with search engine spiders. Another method is to ask other site owners to link to the webpage, thus creating a higher link popularity rating.

The Downside to Too Much Website Traffic

While a lot of traffic can mean great things to a large website server, it can do a lot of damage to an unprepared, smaller one. If a server is not built to handle a large multitude of visitors per hour, too many traffic "hits" can tax it and eventually crash it. As it moves to higher sales and more customers, a small or medium business website must be moved to a larger server or, at least, a professional ecommerce web hosting service.


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