Internet Public Relations Monitoring

Written by Rylee Newton
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For many years, PR professionals were hired to monitor media coverage and public opinion polls. With the ever-growing popularity of the Internet, it can be overwhelming to keep track of all that is being said about a company, an individual or a product. If you're concerned about your reputation, it's important to find a PR representative that knows how to find online articles, reports, and discussions about your products and services.

The size of your company and the type of products or services you provide are just some of the factors that contribute to internet traffic. The best way to control rumors and refute illegitimate claims is to stop them at the source. A PR professional can help you locate websites and message boards that discuss your products and services.

Launching Your Online PR Campaign

The right PR firm not only helps you monitor online activity, but also helps you develop plans for combating negative press. Many companies have spent years developing their images in traditional media forms like television, radio and print. Only in recent years have companies realized the impact and reach of online marketing and public relations efforts.

One of the best things you can do to shape your image is work with an online PR professional. Many companies use the Internet to conduct marketing research before they launch major promotional campaigns. Millions of people, with millions of different opinions, log onto the Internet every day. Many of these people are willing and able to express their opinions about new products and services, and most of them are willing to do so for free.


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