Media Monitoring

Written by Rylee Newton
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If you're thinking about launching a new campaign, or you just want to make sure your reputation is intact, media monitoring is a great place to start. Media monitoring services provide you with daily reports, updates and links to the websites where your company or your name is being mentioned. Media monitoring firms provide you with access to information that you simply cannot find using online search engines alone.

When you consider just how influential the media is in matters of public opinion, it makes sense to know exactly what's being said at all times. In recent years, the media has expanded to include the Internet. Millions of people rely on this resource for everything from breaking news to product reviews. Denying the importance of this medium is a foolish and costly mistake.

Managing Your Online Presence

The Internet has redefined the idea of mass communication. When many of us think of the media, we think of organized, responsible and accurate reporting of information. The Internet has ushered in a new era, in which individuals can voice their dissent and express their concerns. Unfortunately, this new form of communication makes it nearly impossible to discern fact from opinion in online content. Individuals are free to make slanderous comments or spread unfounded rumors with little to no repercussions.

The best way to combat the online rumor mill is to locate the source of negative comments. There's nothing wrong with expressing an opinion, but you have a right to defend your company in these online forums. The good news is, these forums also allow you to gain insight into problem areas, and make corrections before you lose valuable and loyal customers.

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