News Monitoring

Written by Rylee Newton
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People all over the world rely on the media to provide them with a view of the world. For many years, television news programs and newspapers were the primary sources of information for most people. Today, more and more people are turning to online sources for everything from headline news to special reports and local features.

One of the main problems with relying on online news sources is accuracy. Many of the online news sources available to the public are biased, uninformed, and inaccurate. Currently, the online media is not held to any universal standard of excellence. This is problematic because many people assume any website that uses the term "news" is telling the truth.

The Good, the Bad, and the Ugly

There's a saying in public relations circles that any news is good news. While it is true that having an online presence does help to get the word out about your products and services, you simply can't afford to let negative reporting go unchecked. Many companies have experienced tremendous losses due to false reporting, unsubstantiated claims, and plain old rumors.

When searching for an online news monitoring service, it's important to look for one that provides you with links to the original articles or source material. Once you have an idea of who is making comments against your company or service, you can develop a plan of action. In addition, it's a good idea to work with a service that allows you to graph or chart online comments. This helps to determine if the comments are consistently negative, or if negative comments are related to the introduction of new products, marketing campaigns, or services.


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