News Research Companies

Written by Rylee Newton
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When most of us think of news research companies, we think of dusty storage rooms filled with archived newspapers from around the country and the world. Not too long ago, the best way to track media content was to sort and organize newspaper articles by content and publication date. Today, more and more media monitoring companies have turned to the Internet for research purposes.

Companies research the media for a number of different reasons. One of the most important reasons is to track changes in pubic opinion over time. Many companies have observed a direct correlation between media coverage and increased sales. The opposite effect is also seen in businesses around the world. Damaging information printed in legitimate press sources can be devastating.

Online News Research

If you want to monitor what's being said about your company in the news, you need to find an efficient retrieval and storage system. Most companies don't have the time or the storage space to keep hard copies of news stories and trade publications. If this sounds like something you're interested in, a web clipping service may be the answer for you.

When shopping for a web clipping service, it's important to find one that tracks comments in a variety of different online formats. In addition, it's important to find a service that organizes the information in charts, graphs and folders. This organizational system helps you get a better idea of public perception, and also provides insight into the best way to handle negative comments in the media.

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