Web Clipping Applications

Written by Rylee Newton
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With so many people logging onto the Internet for everything from shopping and entertainment, to news and research services, it's important to monitor your presence online. Many companies have hired web clipping services to conduct online monitoring tasks. One of the most important things a web clipping service can offer you is reputation management.

Dealing with Online Gossip

Millions of people log onto the Internet every day, and many of them have strong opinions about products and services. These people often gather in special online locations where they discuss their views and express their opinions. These online locations are often called news groups or message boards. There is currently no legislative body or organization that oversees the validity of claims made on these sites.

Message boards and news groups allow people to express their opinions candidly. The business world has been affected in many ways by these online forums. The most damaging content has led to decreases in stock prices and overall sales. The good news is, positive comments have led to increases in sales, improved web presence, and higher rates of repeat business.

Many companies use information contained in online forums to make adjustments to everything from product design and pricing, to business ethics and customer service policies. If you find negative comments online, it's important to address them immediately. This is especially important if you're dealing with false rumors and gossip. Ignoring online comments has proven to be a costly mistake for several different major corporations in recent times.

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