Internet Hotspots

Written by Seth Cotterell
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Internet hotspots are all the rage in technical circles these days. There is a lot of talk going on about this development in internet communication and its impact on the industry. The impact hotspots will have on the way we do business will be tremendous in the coming years. The days of being chained to a desk are over, thanks to wireless internet hotspots.

The name sounds exciting and enticing, but an internet hotspot is really just a business that provides its customers with a high speed wireless network. When customers enter the building, they can access the company's wireless network with their own wireless devices without reconfiguration. People can check emails even when they're away from the office.

The wireless networks at internet hotspots are extremely user friendly and also very secure. Users can access VPNs through firewalls and stay in touch with the home office. The only restriction might be if your company has its own restrictions in place, but this is rare due to the security protocols wireless internet service providers use. Because they are safe and convenient, more and more businesses are electing to launch their own hotspots. Here are some of the common places you'll find hotspots.

Locating Internet Hotspots

One of the pioneers in utilizing wireless internet technology is the neighborhood coffee shop or cafe. Coffee shops discovered long ago that by offering their customers high speed wireless access, they could keep them coming back over longer periods of time and get them to stay longer at one sitting. Professionals and students love the option of sipping coffee in their favorite shop while getting work done at the same time.

Another of the most common places you'll find a hotspot is at a hotel or motel. A lot of business women and men spend a great deal of time at hotels so it is only logical that they would demand wireless internet access. Advertising as a hotspot is one of the best ways for a hotel to attract business travelers and to increase repeat business.

Restaurants and retailers are also starting to offer high speed wireless internet access to customers. Though slightly less common than at the other locations, there is a steady increase in the number of restaurants and retailers that offer wireless internet to customers. Locations that do not rely on high turnover rates in particular find offering wireless internet access beneficial.

Benefits Hotspots Experience

If there were not significant advantages to launching a hotspot, it would not be as talked about or as popular as it is. One of the primary benefits venues experience once they become hotspots is an increase in new customer traffic. Customers are drawn to venues with high speed wireless access and it is a great way to differentiate between the competition. A second major benefit is that at wireless hotspots, those new customers tend to become repeat customers in higher numbers. They enjoy the convenience wireless internet provides and will come back to the same place again and again if hey can get it (along with decent service, good coffee, and comfortable beds).

The advantages of wireless internet technology are so apparent that most new notebook PCs and PDAs are now built with wireless capability as a standard component. Even those that aren't are easily made compatible with an inexpensive wireless card that can be purchased from any electronics store. Hotspots are so popular and so convenient that the increase in customer traffic means that more venues are now able to provide free access to customers.


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