Written by Seth Cotterell
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If you're a frequent Internet user or follow industry news, you've probably already heard a lot about Wi-Fi. There is a lot of buzz going on about this in the market right now and you see a lot of articles and reports talking up the benefits of Wi-Fi technology. The problem is separating the hype from the reality. I will tell you very briefly what Wi-Fi is and what it can do to help businesses increase sales.

What You Need to Know About Wi-Fi

Wi-Fi is short for "Wireless Fidelity." Wi-Fi is what allows laptops and personal digital assistants to access the Internet without a direct plug-in to a phone line. Users with wireless capable devices needs simply be within range of the Wi-Fi source and they can access the Information Superhighway. Businesses that provide Wi-Fi access to their customers are commonly referred to as "hotspots."

Advertising a business as a hotspot is shown to attract new customers who bring their laptops with them at lunch, on breaks, or in the off hours to get some extra work done or to simply surf the Web. The same customers are more likely return to the same place rather than visit non Wi-Fi competitors. Wi-Fi access is one way for a business to differentiate itself from the competition.

It is actually rather simple for a company to become a Wi-Fi hotspot and attract new customers. Installing a Wi-Fi kit to an existing high speed connection is all that is required. Once this is done, businesses like hotels, cafes, and restaurants can either charge customers a small fee for the service or offer it free with an in store purchase. The best Wi-Fi providers have flexible billing plans and the rates are generally inexpensive.

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