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Copywriting

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Copywriting is, by definition, the act of writing copy for advertising or publicity purposes. It requires a masterful command of the English language, the talent to write with an affable tone, and a general love of putting words to paper. Copywriters are charged with the responsibility of making the first impression on consumers. If their words are strong enough, whatever product or service they are selling will be successful. If their words are weak, the product will suffer.

Until recently, aspiring copywriters were limited to the venues where their skills were required. Writing was important for print and broadcast media, but did not branch out particularly far. With the ever increasing use of the Internet, however, copywriters are finding many new places to showcase their handiwork.

Writing for the World Wide Web
Websites are some of the best places for beginner copywriters to get their feet wet. Print ads and radio campaigns are often left to the more experienced writers. Those forms of media are quite expensive and many advertisers do not want to risk spending thousands of dollars on copy written by a rookie.

Online advertising, however, is still a relatively new concept for advertisers. It is, therefore, generally less expensive. It can also be easily and quickly revised if a campaign is not working. For these reasons, advertisers are more interested in taking risks and beginner and freelance copywriters may find opportunities that are much more plentiful.

Webpage copy is used in a variety of ways. Most of the time, a copywriter's work is meant for basic, informational webpage copy. There are some forms of online writing, however, that have a hidden agenda. SEO copywriting, for instance, is designed to give consumer information, but is also made up of certain key words that will be more easily detected by Internet search engines. This ensures better placement in search results and often gives a company's webpage more hits or visits.

Some Copywriting Basics
Contrary to popular belief, a good headline is not enough to keep the attention of your prospective audience, though it is a very important first step. Any headline should be followed up with solidly written copy, particularly in the first paragraph. The copy should be informative enough to gain the consumers trust and persuasive enough to capture curiosity.

Language should not be overly complicated. Avoiding words with too many syllables is a generally a good rule to follow. Remember, you can target all kinds of demographics with clever and straightforward use of descriptions and language.

While most professional copywriting jobs revolve around advertising and publicity campaigns, there are often other venues where quality writing is necessary. Large businesses will often hire writers to fine-tune professional correspondence, customer newsletters, and other materials that are more informational than persuasive. Therefore, if you find that your talents are more suited to a well-written business letter than a clever headline, you will still have many opportunities for employment.



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