Ebusiness Software

Written by Blaire Chandler-Wilcox
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For e-businesses, the number one component to success is the handling, dissemination and correct interpretation of data. The organization and management of customer data, inventory data, shipping data, pricing data--millions of bits and bytes, 24 hours a day, seven days a week--is the most critical element to e-business survival. Having the greatest staff, or the greatest product in the world won't make up for software limitations.

Essential E-commerce Software Capabilities

Key attributes of e-business software must include database integration capabilities. Pricing information must coordinate with product descriptions, which must coordinate with inventory, and be completely accurate to the second. Online customers are notoriously unforgiving if a desired item is unexpectedly out of stock. Even previously-loyal, long-term customers will, with the click of a mouse, move to another website to find the product they desire. Accuracy and immediacy is everything.

In fact, inventory and site reliability is more important in an e-commerce environment than in any other marketplace. Consumers are understanding of brick-and-mortar stores' operating hours; catalogue shoppers are warned that items may go "out of stock." Internet storefronts, on the other hand, are held to a higher standard of immediacy and availability. Having a product listed as available, at a certain price, is a promise in the eyes of a customer. If it's discovered at check-out that said product is out of stock, or not available in a desired color, or is in fact now sold at a different price, that customer is possibly lost forever. Software which provides up to-the-minute, accurate inventory and pricing information is critical.

Having a software system that is capable of capitalizing on customer data, in order to provide better service to customers, is another essential component. E-commerce software provides optimum opportunities to monitor consumer behaviors and track which products and marketing efforts are most popular. As a result, e-business owners can capitalize on this information, and provide superior client services.

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