Marketing Solution

Written by Linda Alexander
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Your website marketing solution should be specific to your needs. There is no one-size-fits-all solution that works for every site. You have a different audience, a different industry, and different products than other businesses, so you wouldn't market them the same way.

Marketing Solutions for Websites

Realize that any website marketing solution is just like any other marketing. Whether you are marketing online or offline, you are still marketing. You still need a marketing plan. You can integrate your web marketing plan into your strategic plan, or you can create an individual plan just for your website. The choice is up to you.

The website marketing solution you ultimately go with should do several things for you: it should involve site preparation, submission to search engines and registration with directories, and be able to analyze your traffic statistics. Exchanging links with other sites is a popular way to get listed in search engines, and many software solutions will automatically find sites, create links and generate emails to webmasters asking permission to exchange links.

Your goal in marketing your website is to draw traffic in and increase your sales. So don't buy in to claims that companies will get millions of visitors to your site for a low fee. You might get the wrong traffic--people who aren't interested in your site at all. Instead, focus on quality rather than quantity.


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