Realtor Websites

Written by Josh Dodes
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For years, most realtor websites were spare, simple affairs. If they had an online presence at all, brokers and agents tended to have an HTML page or two with a generic photograph of a house and their contact information. In a less Internet-intensive environment, that may well have sufficed, but today's customers need -- and demand -- more.

Over the last few years, most savvy house-hunters have realized that they can begin their search process from home. With more realtors providing extensive listings on attractive sites than ever before, customers have every reason to start looking online. The capacity of technologies such as IDX and VOW to provide customers an integrated search experience on the Internet has gone a great way to separating those brokers who can provide that experience from those who cannot.

Great Realtor Websites You Can Afford

Fortunately, thanks to a handful of innovative real estate web design companies, it has never been easier to provide that experience than it is today. By working from a template-based model, these top companies can take almost any budget, and build realtor websites that are attractive and filled to the brim with up-to-date listings. The efficiency of this approach allows these top firms to build state-of-the-art e-commerce tools directly into the design for a fraction of what it would have cost in the past.

In an increasingly Internet-driven business environment, the choice is between giving customers what they have come to expect, or falling further and further behind. Now that living up to lofty expectations is so affordable, the choice has finally become an easy one. Once you make it, you may be surprised to consider how long it took you to do so.


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