Web Design Portfolio

Written by Josh Dodes
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A truly impressive web design portfolio highlights the design firm's skills in more ways than meet the untrained eye. Certainly, a web design portfolio should have an array of solutions that are obviously attractive and easily navigable. But today, the best web design and development companies create sites that are far more than skin deep.

With more customers than ever before finding businesses through search engines, the capacity of a design firm to understand and leverage search engine optimization is every bit as important as their capacity to create attractive sites. Fortunately, the top firms today are equally adept at both. The result is that they can now create sites that both look impressive enough to retain customers and employ enough state-of-the-art e-commerce techniques to draw customers to you in the first place.

The Spider-Friendly Web Design Portfolio

One of the modern imperatives in business-savvy web design is the ability to build sites that are easily navigated and understood not just by customers, but by search engine spiders. As it happens, customers and spiders look at and understand sites in very different ways. Having a web development firm that understands the language of design and the language of meta-tags and keywords can kill two birds with one stone.

Happily, the best design firms' capacity to do both simultaneously means that they can achieve a level of efficiency that allows the final result to be both more seamless and more inexpensive than you may have thought possible. Who says you can't have it all? If you know where to look and what to look for, you can not only have it all -- you can have it now.


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