Web Toolbars

Written by Kimberly Clark
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Web toolbars are used on web pages to assist people in efficiently navigating their way through the site. Statistics show that the average visitor to a website will leave it, if they do not find the information they are looking for right away. A web toolbar that is constructed in a proficient manner will draw attention to the web pages your visitors are looking for.

Inserting web toolbars on your site can also help make it appear less cluttered and more pleasing to the eye. The options on the toolbar can be used to conceal those typically long address links that are used to take visitors to other web pages or sites. Furthermore, web toolbars can be customized with different options to fit each individual page on your website.

Another advantage to using web toolbars is they can be used to pique your visitor's interest in some of the other items or links you have listed on your site. For instance, one of the options on the toolbar can be used to direct people to the websites of your sponsors or advertisers. In contrast to those advertising pop-up windows that can totally lead visitors away from your site, the web toolbar can be configured so that it still appears on the screen while the visitor is browsing the other site.

What's Displayed on the Web Toolbars?

Text coded in Hypertext Markup Language (HTML) is the most common item displayed on web toolbars to direct users to different sections of the website. However, other things like images can also be inserted on the toolbars. Whatever you decide to place on your web toolbar, it clearly should be something that the visitor will easily associate with the information they are looking for.


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