External Website Monitoring

Written by Linda Alexander
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External website monitoring checks your servers from the customer's point of view, outside your firewall, using the Internet. This assures that your website is up and running all the time, and that if it isn't, problems are quickly resolved. If your customers get an error message, they won't care what the problem is, nor will they understand. They just know they can't access your site, and will leave quickly. Some may never come back. To avoid costly downtime that can run into the millions of dollars in lost revenue, many companies use external monitoring services.

One benefit of such monitoring is that you can check on your ISP or hosting company's service. If they guarantee, for example, that your site will be running 100 percent of the time, there is no way for you to know if that's true, unless you test your site. With a monitoring service, you'll know right away if your site ever goes down.

The Importance of Website Monitoring Reports

Monitoring companies usually give their clients extensive reports. These website statistics can be very helpful from a business standpoint. Reports can be as simple or as detailed as you want. They can tell you if your site is performing optimally and whether you need more resources on different days of the week or at different hours of the day.

If you have specific reporting needs, be sure to ask the company if they can customize reports for you, before you sign up for their services. Typical reports include daily, weekly, and monthly summaries, daily visitor load reports, and response times by location to see how long it takes for your site to load at different geographical locations. You should be able to get reports for each device that is monitored.


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