Business Phone Systems

Written by Rachel Arieff
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Business phone systems are an important factor in the success of any company. Phone systems are key in being able to communicate with customers and associates instantaneously. In today's rapidly moving information age, quick and efficient service is not just appreciated, it's expected. Companies that can't deliver on this expectation end up paying the price in lost business.

These days, even if your company delivers great products and services, a flawed communication system will instantly undermine its strengths. A poor telephone system is never an acceptable excuse. This is because, in spite of the Internet, the telephone system remains the most powerful link between companies and customers. For the moment, the primary focus is still the voice on the other end of the line.

Reliability of Phone Systems

The intimacy of that link is powerful. When the system is functioning efficiently, it reflects positively on the company. By the same token, when it's not functioning well, it can have an extremely negative effect on your business. A concrete example of this is client's call to a business that has an improperly functioning answering service.

The customer allows the phone to ring numerous times, growing more impatient and annoyed with each ring. Finally, after the 15th ring, the customer hangs up, acutely annoyed. She has three good reasons to be irritated. First, her call was not answered, so she was unable to get the assistance she needed. Nor was she able to leave a message to request assistance at a later time. Finally, this phone call has led her to believe that she's dealing with an unreliable company.

The Implications of Business Phone Systems

A phone call that not only goes unanswered but also doesn't even allow the customer to leave a message is so unprofessional that it's a rarity these days. Yet it still happens from time to time. You can bet that these businesses are not only losing that call, but the confidence of those clients as well.

As you can see, phone systems have far-reaching implications. They're not just about the communications in themselves. They also transmit a message all their own. Being conscious of this essential fact is important for companies planning their phone systems. Every company should plan its phone system to be convenient and helpful to customers, not exasperating and alienating.

The Evolution of Business Phone Systems

Certainly in a decade, the situation will be quite different, as internet technology continues to advance and become more ubiquitous in everyday life. More people than ever are communicating through emails, instant messages, and text messages. This has allowed internet-based communications to grow into the traditional telephone's greatest rival.

At the same time, though, the Internet has become its greatest partner. Internet technology has evolved to effectively wrap around telephone technology. Rather than making the telephone itself obsolete, the Internet has served only to make its transmission methods obsolete.

Remember the early days of the Internet, when people began to substitute email for long distance calling to save money on phone charges? It was a no-brainer: email was free, and long distance calls were charged by the minute. Internet-based phone technology is based on this same reasoning. Why pay a charge every time you make a call when you can use power of the Internet for free? This is the future of business telephone systems.


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