Cd Packaging

Written by Dallas Smith
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CD packaging affirms that even if you can't "judge a book by its cover," most people will. Today, everywhere we go, we are assaulted by images vying for our attention. Televisions hang everywhere--in airport lounges, over lines at amusement parks. Billboard ads line highways across the country and cover the sides of buildings. Even the floor space in supermarkets now contains advertising.

People have gotten adept at blocking out all the visual noise. They see what they want to see, and ignore everything else. Grabbing people's attention has gotten harder than ever. You have only a split second for your CD packaging to grab a potential customer's attention before it too gets swept into the visual wastebasket.

Designing CD Packaging That Gets Attention

Sometimes the most attention-grabbing CD packaging is the simplest. Think of your own CD collection. Complex images that were effective on larger-size LPs are muddled when shrunk to CD size. CD packaging is more effective with just a single person or object occupying the limited space. Think of Janet Jackson's CD covers. Picture what Beck has done with his CDs. They are simple and they work.

Now try to picture CD packaging that features a more crowded image. You may be able to remember a general mood or texture, but with complex images at that size, the mind can't hold the details. Companies that are expert in CD duplication and CD packaging can help advise you on what will work best for you. The Internet is a great place to research CD packaging companies and the services they offer.


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