Satellite Radio In Canada

Written by Blaire Chandler-Wilcox
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Sirius satellite radio has joined in partnership with Standard Radio and CBC/Radio Canada to bring satellite radio to Canadians. Their application/proposal is currently being examined by the Canadian government. Should they receive the go-ahead, this partnership will deliver a wider variety of options to Canadian radio listeners, as well as a new opportunity to spotlight Canadian talent.

Sirius, Standard and CBC announced their partnership in December of 2003. They quickly filed a proposal with the Canadian Radio-Television and Telecommunications Commission. If their application is approved, satellite radio--delivering over 100 channels of music, news, information and entertainment--would be available throughout Canada, including the most remote regions of the country.

Satellite Radio in Canada: Sirius, CBC and Standard

The American-owned Sirius has long been considered the U.S. satellite radio industry leader. Standard Radio, with 51 stations across Canada, is part of that nation's largest privately owned media company. CBC Radio Canada is that nation's public broadcasting network, with a long reputation for bringing together diverse cultural perspectives.

Early reports from the Canadian hearings on satellite radio, taking place in Ottawa, state that Sirius would add four CBC radio "channels," two in English and two in French. The two English channels are rumored to be satellite broadcasts of two of the CBC radio stations, CBC 1 and 2. These CBC stations focus on both classical and world music, as well as arts and cultural affairs information, new media, and formatting targeted to Canadian youth.

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