Do Not Call Compliance

Written by Amy Hall
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Do Not Call Compliance requires that telemarketers refrain from calling any phone number that is registered on the National Do Not Call List. Penalties for placing calls to registered phone numbers are severe, and include an $11,000 fine and/or loss of the telemarketers job. These Do Not Call Guidelines are strictly enforced by the Federal Trade Commission, the Federal Communications Commission, and state law enforcement.

Over the past few years, there have been more and more disgruntled consumers complaining that they do not want to be bothered at home by telemarketers. This growing list of complaints became just too big for the FTC and the FCC to ignore, and amendments have been made accordingly. Direct marketing companies may not like this new Do Not Call Law, yet they must abide by it nonetheless.

Do Not Call Compliance Is on the Upswing

Direct marketing companies have taken heed of this new Do Not Call Compliance rule, by making some necessary changes to the way they conduct business. First and foremost, all telemarketing companies, with the exception of non-profit organizations, long-distance phone companies, and insurance companies, must abide by the new DNC list law. All others have had to come up with some strategies to make sure they remain in compliance with the new law.

Many direct marketing companies have begun using Do Not Call software, which helps them to quickly and easily identify registered phone numbers. Companies can even download National and state DNC lists by visiting the FTC's website for telemarketers at WWW.TELEMARKETING.DONOTCALL.GOV. When telemarketing companies follow the guidelines, it is a win-win situation for everyone involved, both consumer and telemarketer.

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