Live Order Taking

Written by Kathleen Gagne
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Even highly computer literate people sometimes want access to live order taking operators. Your infomercial, no matter how detailed, may raise questions in the minds of some of your potential buyers. If they call your toll-free number at the end of the commercial or program and cannot get their questions resolved, they are far less likely to purchase your product.

Live Order Taking Options

When offering live order taking operators as your primary option, you are giving your customers the respect and support that many people demand. The more complex your product, the more important is the human interaction if customers have questions. Smart online vendors and those who use infomercials actually advertise that they have live operators taking orders.

No matter how great your IVR (interactive voice response) system is, most people still prefer to order from a live operator. This is especially true when your customers are spending a substantial amount of money for your product. In addition, a live operator can up-sell your product peripherals and enhancements, a proven method for increasing revenue with minimal investment.

Even if you have customer service representatives in house during the business day, you can offer live order taking options by directing your callers to push a specific button when they call. With most of your customers having other options, placing an order with a live operator can make the difference between a sale and a lost opportunity. Your website, television, radio, or print commercial will be friendlier and, potentially, more successful if a live person answers the phone.


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