Permission Based Messaging

Written by Jill Morrison
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Permission based messaging allows for groups of people to receive messages by their permission. You can compile a list of contacts for sending out information related to your business. This list will need to change and grow in order to secure responsive contacts.

In business you may be accustomed to sending out information to large groups of people. You will need to manage which of these people have an interest in your business. Those who do not should be excluded from the list and new contacts should be added.

Permission Based Messaging Uses

It is often difficult to manage contacts in mass messaging. Permission based messaging helps you to organize and develop your contact list. You can also rent permission e-mail lists so that your list of contacts will grow and information will be more effectively distributed.

Permission based messaging is available for many types of messaging. It can be used in newsletters, seminars, event management, and especially for e-mail marketing. Techniques such as the creation of web forms, outbound telemarketing, direct response inserts in specific publications, and e-marketing campaigns help you to build an effective contact list.


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