Marketing is a field that's practically as old as the earth. Many people have mistakenly collapsed marketing with advertising. Advertising is one small piece of the marketing puzzle. Marketing also encompasses marketing research, promotions, direct mailing, public relations, product positioning, branding, sales, and packaging. Even within advertising, there are hundreds of different job opportunities.

Within an advertising agency, you have people who work on the creative side and people who work with the clients. You also have people who act as liaisons between the creative side and the people who work with the clients. These positions all fall within the marketing realm. Each of these areas within an advertising agency also has its own hierarchy. There are account executives, assistant account executives, senior account executives, and so on.

Finding Marketing Jobs Online

Finding marketing jobs online is easier today than it has ever been. Specialized job boards have emerged in recent years, helping marketing professionals link up with excellent companies. Sites like MarketingPower.com and SalesJobs.com have been leading the way, helping job seekers team up with powerful corporations.

If you are a job seeker, it's important for you to know exactly what kind of job you want. The marketing world is highly sectionalized, so I suggest becoming a specialist, unless you want to change careers. The Internet is a vast reservoir of job opportunities especially when it comes to marketing. When it comes to marketing jobs, however, you need to have a clear idea of what path you intend to follow, otherwise you will end up lost in the shuffle.