Business Speakers

Written by Jeremy Horelick
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Business speakers rarely conform to a particular topic, theme, style, or format. Businesses themselves are far too variegated to use template-based speakers who have had similar experiences throughout the corporate world. Hence, it's possible to find a rowdy, bombastic, and colorful salesperson in one banquet hall and a self-possessed, deliberate, and more moderate (but equally informative) speaker in the neighboring conference room.

The fact is, companies seek one thing when they hire business speakers: a fattened bottom line. It is the hope of owners and managers that their speakers' messages will resonate with employees and ultimately help them do a better job, whether it's through added enjoyment of their work or a better understanding of their basic tasks. For this to happen, however, a business speaker must get through to his or her audience.

How Business Speakers Connect with Audiences

There are a few factors that unite all successful speakers (and, for that matter, speeches). One of these criteria is success. All audiences are hungry for the tips and strategies that have led their speaker to higher sales volume, bigger commissions, improved confidence, or better stress-management. The underlying question for most audiences is how did this person achieve what he or she has achieved? The implied question is how can I incorporate those same lessons into my daily routine?

An outstanding business owner realizes this and therefore goes out of his or her way to hire business speakers with something useful to impart. While this sounds like common sense, it's amazing how many great business people make for lousy motivational speakers. Just as some people are exceptional teachers but not "doers," and certain bosses are successful sellers but terrible managers, many top business minds are better at earning than speaking. Needless to say, these are not the presenters you want to hire.


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