Executive Speakers

Written by Jeremy Horelick
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Executive speakers are wildly popular among corporations looking to give their employees a kick in the pants. Often, CEOs and managers can rile up their staffs and see huge profits in the wake of a dynamic or rousing talk from another company's top executive. He or she may be from an entirely different industry, but the principles that make for winning business are fairly universal.

For years now Southwest Airlines, to cite one example, has earned a shining record in the ranks of customer service. Executives at a software company or real estate brokerage might thus hire a Southwest employee who's high up in management to come in and share a few secrets about handling customers. He or she might discuss general points like maintaining optimism and a professional demeanor, or he or she might disclose specific details about how to handle high call volume or relentless lines.

The Executive Speakers Circuit

Why would executive speakers from one organization voluntarily address the members of a rival corporation? Well, they wouldn't, usually. The customer service director for Southwest almost certainly wouldn't share inside tips to workers at United. However, he or she might be willing to speak to sales reps at AT&T or Verizon, neither of which poses a direct threat to the airline.

Second, executive speakers can make oodles of money on the professional speaking circuit. It's not unreasonable for top brass to command 50 or 75 thousand dollars for an hour long speech, though there are few companies that can afford to shell out that kind of money anyway. A lot of times, companies with deep pockets will dig in to hire former executives at top companies, many of whom come for markedly cheaper rates than current workers.


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