Marketing speakers are often associated with sales speakers because of the close nature of marketing and sales. However, while sales speakers will often talk about specific tactics, selling phrases and useful tips for people on the front line, marketing speakers will talk about return on investment (ROI), media buying, customer relationship management (CRM) systems and a multitude of other marketing buzzwords.

Some of the most sought-after professional marketing speakers have become in demand because they have learned the success of marketing themselves. By presenting themselves as an authority on all things marketing, they have successfully marketed themselves. It makes a lot of sense for marketing speakers to practice the art of self-promotion before they even think about working as a professional marketing speaker. Especially if they want to earn a living!

Selling Yourself as a Marketing Speaker

If you are thinking about taking your talent and experience as a marketing professional on the road, you should first think about ways to present yourself as an authority. It's not enough to just have an impressive resume. People who would be willing to pay money for marketing speakers want to make sure they're getting good bang for their buck. Fortunately, promoting yourself isn't very difficult, if you understand your strengths and how to use media to promote them.

One of the first things you can do to sell yourself as a professional marketing speaker is to create a website. It's a good guess to assume that your prospective buyer is going to be doing research online. Make sure your website is professional, with clear and concise language, easy navigation and all the information someone would need to know about your experience, references, booking rates, availability and your areas of expertise. It's also worthwhile to consider a yellow pages ad and placement in relative trade publications, if you can afford it. You may also want to work with a keynote speaker booking agency.