Training Speakers

Written by Jeremy Horelick
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Companies that specialize in training speakers have come to the forefront of the professional speaking circuit in recent years. As the demand for keynote presenters, lecturers, and workshop leaders has risen across the board, a cottage industry of speaker training has evolved to stay apace. These programs vary widely when it comes to practical strategies, but their major emphases are all fairly similar.

Organizations involved in training speakers focus on ways to establish a connection with an audience, present points forcefully, and use all delivery tools at one's disposal. At the same time, these companies teach practical tips for strengthening messages, branding content, and making it "sticky" for audiences, who often forget what they've just been taught while they're on their way home. Any effective speaker will succeed in making his or her message resonate with groups, not just in the short term, but for years to come.

The Art of Training Speakers

Training speakers can be a real challenge when participants have little if any formal experience in public speaking. Sometimes, training companies must start with basics such as posture, projection, and voice modulation. It's one thing to address a conference room full of people. It's quite different to present a slide show or persuasive speech to several thousand of them.

For more seasoned public speakers, training seminars can be good refreshers for skills that were once learned but have been lost over time. These include learning how to "read" audiences, tailoring messages to suit them, and thinking "on one's feet" to ad-lib when necessary and scrap entire portions of speeches that are redundant or irrelevant.

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