Super Bowl Tickets

Written by Jeremy Horelick
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Super Bowl tickets are the 400-pound gorilla of sporting event passes. Even among the four major sports championships, the Super Bowl is the creme de la creme for its hype, its spectacle, and most of all, its decisiveness. While the top two teams in baseball, basketball, and hockey get up to seven games to decide who's best, football's leading squads get one shot, and only 60 minutes, to determine a champ.

It's understandable then that mere mortals outside of the advertising and marketing industries, the professional sports world, and the realm of TV, silver screen, and stage have enormous difficulty finding tickets to football's premier event. Most fans are content to watch the game from home or at a Super Bowl party, surrounded by friends, betting pools, and barbecues. Still, there are a handful of devotees who feel they deserve a fair crack at tickets.

Are Super Bowl Tickets Just a Pipe Dream?

The short answer is yes: Super Bowl tickets are nearly impossible to land unless you're willing to part with hundreds or even thousands of dollars. Remember that in addition to purchasing the tickets themselves, you must travel to the city in which the game is being played. Even if you score airline tickets for cheap, you must still find a place to stay in a city that is frequently booked to capacity.

Ah, you say, but the Super Bowl is coming to my home town this year--now what? If you're opposed to buying passes at 10 or 20 times the face value, your only real option outside of winning tickets through a radio or TV station is to trade. If you're able to snag tickets to, say, the Indianapolis 500, the Kentucky Derby, or one of the other three major sports' championships and have no intention of using them, it's often possible to trade with ticket brokers, who will give you special consideration over many regular buyers. In this way, brokers often end up with great seats to sell, sometimes right up until game day.

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