Merchant Accounts

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Credit Card Merchant Account

Written by Patricia Tunstall
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Credit Card Merchant Account Boosts Sales

A credit card merchant account is one of the most valuable tools a business owner can acquire because there is a direct correlation between accepting major credit cards and sales volume. Studies show that where credit card payment acceptance is advertised, consumers gravitate to the store or online business. In fact, where customers can shop with credit cards, retail sales can increase up to 40%!

Every statistic regarding credit card usage and sales is good news for merchants. Customers spend up to 2 1/2 times more when they can use a credit card instead of cash! Any merchant knows the value of impulse buying to a business, and credit card usage encourages unplanned purchases.

Electronic Processing Speeds Transactions

A credit card merchant account is especially helpful to an owner/manager with a small business or home business. By being able to process many more transactions without hiring employees, an owner can still increase sales and increase efficiency because of the electronic processing of payments. For online orders, an owner simply opens up the email, finds orders and payments processed, and is ready to fill the orders and ship the merchandise.

An online credit card merchant account does have special requirements because the business owner never sees the card. Credit card companies use special risk factors to assess the purchase payment information. For point-of-sale transactions, however, processing is completed within seconds, with electronic transfer of funds to the business owner's account in short order.


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