Merchant Accounts

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Free Set Up

Written by Josh Dodes
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Time was, a credit card merchant account provider who promised free set up was likely offering a service too good to be true. After all, until recently, the top service providers were devoting their attention almost exclusively to bigger, more traditional companies. In an age when few consumers felt comfortable paying smaller or less traditional companies--particularly those online--with credit cards, that singular focus made a certain amount of sense.

Today, however, a seismic change in consumer attitudes has necessitated that top merchant account providers turn their attention to meeting the unique needs of these less traditional players. This change, precipitated by dramatic advances in e-commerce security measures, has happened almost overnight. As such, it is no wonder that the top credit card account providers have started to compete for smaller companies' business with a combination of truly robust account options and such benefits as free set up.

Free Set Up Is Only the Beginning

Of course, it is the advantages of such accounts once you have already set them up that are truly astonishing. By efficiently integrating all of the account services smaller businesses need, and none that they don't, the top providers have managed to achieve a previously unprecedented level of flexibility and security in affordable packages. That means that if you know where to look, you can now truly have the best of all possible worlds.

Predictably, consumers' new willingness to pay smaller companies with plastic has rapidly transformed into an expectation that they will be able to do so. Now that satisfying your customers' emerging expectations has become so simple, there is no reason to delay. The time to push your customers' payment options into the future is now.


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