Merchant Accounts

Merchant Accounts

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Merchant Account Processor

Written by Josh Dodes
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Prior to the advent of today's most sophisticated e-commerce security measures, merchant account processors had little need to devise solutions for smaller businesses. After all, in many cases, consumers simply did not feel comfortable offering those businesses their credit card information in the first place. Needless to say, that reservation was even more pronounced online.

Now that the Net has moved confidently forward into a future of dramatically improved digital safeguards and other security measures, consumers have taken notice. In almost no time, their discomfort with the notion of paying online by credit card has transformed into an expectation that they will be able to do so. Woe to the small company that fails to offer this option in a future where it is quickly becoming the norm.

A New Breed of Merchant Account Processors

Fortunately, thanks to a new breed of merchant account processors, that particular bell need not toll for your business. By offering state-of-the-art screening and verification processes, built into solutions designed and priced for smaller companies, these new account processors represent a chance for even the most financially strapped businesses to offer credit capabilities. Best of all, if you know where to look, you can offer those capabilities in a matter of days, with no upfront costs at all.

So what are you waiting for? Companies that elect not to keep up with customers' evolving expectations may find themselves falling behind more quickly than they imagined. Stay out in front of this growing trend, and you will reap the benefits of having done so for years to come.


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