Merchant Accounts

Merchant Accounts


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Retail Pos System

Written by Patricia Tunstall
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Retail POS System Gets Results

A retail POS system brings customers into a store because they see on display the signs representing VISA, MasterCard, Discover, and American Express credit cards. Customers know their card will be accepted, and studies show this makes them feel welcome to come in and shop. Electronic processing then guarantees them smooth payment acceptance for all their purchases.

It pays businesses to accept checks and all major credit cards since accepting all consumer forms of payment enlarges the customer base for any business. This in itself increases sales. Credit card customers spend 2 1/2 times more than cash customers. They make more purchases and buy more expensive items. Finally, credit card customers make more unplanned purchases; in other words, they indulge in impulse buying.

Efficient Equipment

When a merchant installs a retail POS system, efficient, high-speed POS equipment will eliminate much of the paperwork and tedium associated with paper check payments and manual credit card payment handling. Compact terminals take up little space on counters, but they bring a powerful efficiency to business operations. Software capable of high-speed processing, complex financial transactions, and customization runs terminals with features to suit every business need.

There is a retail POS system for the start-up business operating on a shoestring, and the multi-lane department store. Designed to be easy to use both by merchant and customer, these terminals offer security, fraud prevention, and efficient handling of payments. Both merchant and customer can trust that their business transaction will be swiftly processed in a businesslike manner.

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