Verifone Omni 3750

Written by Gregg Ruais
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The VeriFone Omni 3750 is a compact credit card terminal that saves counter space, can be purchased with integrated accessories, and connects to credit card company databases through either a phone modem or Ethernet cable. This device is small enough to be handed from a cashier to a customer for PIN number entry. Customers prefer to enter their secret passwords on their own, and most businesses require this practice to prevent any identity theft liability.

VeriFone Omni 3570 and Revenue Opportunities

The Omni 3750 can be programmed to handle just about all transactions that require magnetic card strip verification. This includes gift cards and phone cards. Phone cards can be a source of revenue for stationary stores, gas stations, and really all stores that appeal to broad audiences. People pay for their phone cards using cash or credit cards, and cashiers run the cards through the Omni 3750 to add value.

This credit card terminal has been designed to accommodate all sophisticated transactions, including the transfer of health and government benefits. In addition, PIN pads can be used as ATM machines, a decent source of revenue. Merchants who charge $2 for cash-back services can earn $1.25 per transaction. At the right locations, like bars or vacation resorts, businesses often get away with charging significantly more than $2 for cash back.

The Omni 3750 module hooks up to VeriFone check readers as well. Companies that have previously shied away from accepting personal checks often change their policies after learning about the security features offered by VeriFone. When routing and account numbers are verified at the point-of-sale, personal checks can be every bit as profitable as plastic. In general, businesses attract more customers when they make it easier for people to conduct business with them.

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