Transmontanus Caviar

Written by Rebecca Russell
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One of the many jobs of any advertiser is to take a well-known commodity and make it sound new and improved. This strategy will often be used to modernize a product that has been around for a few years. Particularly with older, well-established names, new packaging and a new brand will entice almost any consumer if it is marketed correctly.

Sometimes, a brand name can evoke a certain mental image or emotion, which the company would like to improve upon. Other times, this technique is simply a way for certain brands to come back into the public eye. This technique has been used throughout the years on all kinds of products--even caviar.

Marketing Techniques for Caviar

If you are knowledgeable about the world of gourmet caviar, you will have heard of the American White Sturgeon variety. White sturgeon caviar is one of the most rare and expensive varieties of American caviar. The species was slowly become endangered, but there have been many restocking programs to be sure the population increases.

You may have also heard of Transmontanus Caviar, which is also a precious gourmet type of caviar. Marketed under its Latin name, Transmontanus Caviar is the roe from the American White Sturgeon. Depending upon where you choose to purchase your caviar, you may come across one or both names in the display case. If the costs appear to differ, you can feel comfortable purchasing the less expensive brand, knowing that they are one and the same.

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