Fitness Business

Written by Amy Hall
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The fitness business is, well, big business. It seems that fitness trends are in a constant state of motion. Do you remember a few years ago when spinning was all the rage? Then pilates and yoga began to sweep the nation, claiming that if you participated in either of these fitness programs, you would fight off stress, gain muscle strength, become more flexible, and maybe even shed a few pounds.

Somewhere in there, kickboxing and Taebo made claims to being the ultimate fat-burning workouts. If you think about the fitness business, it is not hard to see why it is a huge money-maker. People who want to get fit and lose body fat often turn to personal fitness trainers to help them reach their goals.

Certified personal trainers can make a pretty decent living, depending on how much time they put into it and what their background is. In big cities like Los Angeles, New York, and Atlanta, personal trainers can command $100 an hour, even more in some cases. While this sounds like a pretty cushy job, it is not as easy as it may seem to get and keep clients.

Gain Your Edge in the Fitness Business

Many highly trained professional trainers are struggling to keep their heads above water. It almost seems like a bad joke if you are a trainer working long hours in a gym, trying to grow your client base, only to hear about other trainers who broke out on their own and became six figure earners. Is it possible that the fitness business works like this?

Well, yes and no. There is a whole lot of competition in the fitness business, especially with personal training certification courses that can be completed in less than a week and charge a fraction of the amount that other more reputable institutions charge. It seems that a person who goes to a four year institution and gets a degree in exercise physiology is on the same ground as someone who got a certification in a week.

This, of course, does not seem fair. Many people who have worked hard to gain a level of success in the fitness business feel discouraged by their mediocre results. Fortunately, with a little tweaking here and there, you can turn things around for the better.

Take a Different Approach to the Fitness Business

Sometimes you just have to change the way you market yourself in order to get more business. It is no longer sufficient to put up flyers in public places, or hand out business cards to everyone you encounter. You have to take a proactive approach to your fitness business if you want to reap the rewards, both financially and personally.

Of course it's excellent that you have put in the proper time for your educational and practical training. But you also have to realize that you need to think in terms of marketing in order to get your name out there and the clients lining up at your door for a session with you. By focusing a bit more on marketing your business, you will be able to grow your client base and perhaps expand into other areas of the fitness world.


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