Graphic Logo Mats

Written by Stephanie Dula
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Graphic logo mats are now a viable option for displaying a company's name or product in a highly trafficked area. While many people underestimate the importance of logo placement, wise business owners know that there are plenty of creative ways to market brand names. By utilizing such a useful element of a room's decor, a company can effectively promote brand recognition as well as protect floors from costly damage.

Marketing Techniques

Business owners have long used products like T-shirts, mugs, pens, and ashtrays as vehicles to promote their products. Just as an employee wears a shirt with the company name, so should that name be displayed in other highly visible areas. While floors may not seem the most obvious choice to advertise a product, studies have shown that many people look down when shopping and walking through the mall, for example.

Marketing has become a subtle science of almost imperceptible messages displayed in all sorts of ways. Manufacturers have become experts at product placement, and many use floor mats to promote their brands. Many will give free logo mats to stores that carry their products to use as functional door mats, trapping dirt to protect the floors while marketing a brand at the same time.

Graphic logo mats can also provide an indication of a company's presence in areas where signs are not large enough to be noticeable or effective. Though it seems unimportant to the average consumer, chances are that seeing a logo floor mat has, at one time or another, acted as the initial trigger to consider buying a particular product.

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