Industrial Design Services

Written by Nicholas Kamuda
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While many companies use in-house designers in new product development projects, as many businesses rely on contracting industrial design services from design consultancies. Each approach has its advantages; for example, in-house teams often include technology specialists who are trained in the specifics of the company, while consultancies may be able to offer a fresh outsider's perspective on problems that may stump the in-house crew. In some cases, both teams are used contemporaneously under talented project managers.

Industrial design differs from mechanical design in that ID is a human-centered design approach. In order to create the most functional, appealing product possible, many industrial designers take time to investigate all of the uses of a product and the variety of characteristics of the target demographic. This includes measuring other human activities that often surround the use of the product, how a person initiates product use, and how the product exists during periods of non-use.

Generally, industrial design services cover everything involved in shaping a product to be the best object that it can be. This includes ergonomics, or designing a product for maximum efficiency with the human body, as well as business-world concerns such as manufacturing processes and materials. Industrial designers must often work in tandem with mechanical engineers and software developers to complete new product development.

ODMs and Industrial Design Services

Increasingly, however, the role of industrial design services within a company may be changing. Small design companies are now concerning themselves more and more with the usability and appeal of a product, and then passing the specifications on to Original Design Manufacturers (ODMs) to solve the technical problems. This allows designers to focus on new products and new trends in the marketplace, freeing creativity from many constraints of the technical process.

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