Corporate Event Management

Written by Rylee Newton
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Managing a corporate event is a big task. You must set a budget, find a facility, create an agenda or schedule, hire a staff for the event, and make travel arrangements for out of town guests. In addition, you need to handle registration, marketing, equipment rentals, and the printing of informational or educational documents.

For many event planners, the ultimate compliment is when people don't even notice you're there. As long as the convention goes off without a hitch, and all of the attendees are happy and comfortable, you've done your job. If you want your event to be seamless and successful, you need to make a game plan and stick to it.

Managing Corporate Event with Style

If you're planning a corporate event, I can't stress to you enough the importance of learning from past mistakes. If you're taking over for a previous event planner, you need to take a look at the management sheets and correspondence records to see what worked and what didn't. The last thing you want to do is repeat the same mistakes that were made in the past.

One of the best ways to track the success of previous conventions is to use an online registration system. If you use one of these systems, registration and payment records are archived for review at a later date. You can use this information to create mailing lists, and set registration prices for this year's event. You can also use this system to manage multiple events or multiple sessions within the same event.


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